• October 05, 2016
  • online

"Located at the center of the dynamic Asia-Pacific region, ASEAN has a population of 626 million with an economy valued at $2.4 trillion. ASEAN is the second-fastest growing Asian economy (after China). It has grown by 300% since 2001 and has exceeded average global growth for the past 10 years. 67 million households in ASEAN states boast annual income that allows them to more than provide for their basic needs. These households have joined a class of global consumers. This could almost double to 125 million households by 2025. As such, ASEAN is and will continue to be an important consumer market."


Join OWIT International for this trade talk webinar program Wednesday, October 5th, 2016, from 1 pm - 2 pm EST, where we will discuss:

  • Understanding the aspects of business etiquette in Asian culture such as greetings, dining, and so on.
  • Strategies for communicating with your Asian clients including the manners and rules in conducting business meetings, negotiations, follow ups in both written and spoken format. Also, clues of being accepted and trusted by your Asian clients.
  • Marketing & Branding: Leveraging localized marketing and branding endeavors, such as translation of written documents and interpretation of verbal communications, strategies, etc.
  • Plus, tips for avoiding the pitfalls: what you should do and NOT do in dealing with your Asian clients!

Special Guest Speaker:



Mary Chen

President, Chen Language Services™, LLC


Mary Chen has over 20 years of experience in providing translation, interpretation, language instruction as well as cultural consulting services both in China and the United States. She is the 1st ATA (American Translators Association) certified English-Chinese translator in North Carolina and has successfully assisted hundreds of organizations in doing business with Asia, including several Fortune 500 companies. Her experience encompasses dozens of industries and professions such as government, education, manufacturing as well as business.


Ms. Chen has been a past board member of the Carolina Association of Translators and Interpreters (CATI) and the National Association of Asian American Professionals RTP Chapter (NAAAP-RTP). She is a current board member of the Organization of Women in International Trade (OWIT) Great Triangle Chapter.


Ms. Chen has a Master's degree from the University of North Carolina in Greensboro and a bachelor's degree from Anhui University in China.




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